Good Usernames:Face book
Just in case you are not aware Face book is now letting you have a username that is brandable. Well let’s clarify this, you can now have a username that is actually your own name rather than a string of words letters and numbers.
Lets give you my own example:
So rather than having a facebook username like; www.facebook.com/4326&!!34567123 as my link name.
I can now have www.facebook.com/deniseoyston. Much nicer don’t you think to add this to an email or newsletter you send to clients?
We are busy at the moment claiming lots of our own clients names to ensure the quality and equity of their own brand and on line presence.
Having your own username on social networks like, Face book and Twitter gives lots of advantages to you and your business. Plus if your name is common it would be worth claiming it now ( e.g. imagine the scrap when all the John Smith’s go online!)
If you have not yet built this into your online marketing it is well worth putting into the plan even if you just go and sign up and claim your name. Building your on line social networks as a marketing strategy is very important. This is a whole subject area in itself, that needs more time spending on it. We will cover this in our newsletters over the coming weeks.
Back to claiming your name. You might wonder why? I was chatting to a few people this weekend at a seminar I went to who are building their own brands on line. Imagine if people can’t remember your company name they often re call your name. So what is the first thing they do? Well google it. To find out more about you and your company.
Have you ever put your own name into google? Some times it can be a revelation. Making sure your potential customers and clients see what you want them to see is becoming so important in the new business economy. If you Google my name you will see that my profile as an expert author comes up strong along with Face book. To clarify because of my sales and marketing experience I write for a few companies in the states and UK.
Now having an aligned presence on line that was linked to what I do e.g. sales and marketing on line was not always the case. Until I started to work on it. Various things came up including; a planning application, a book review on Amazon (luckily it was on Staffordshire bull terriers so pretty harmless) and a profile from an old company of mine who had not removed me from their site ( not so good and confusing for new clients)
So you can probably appreciate why Good usernames with Face book, especially your own name is so important.
Reputation management is becoming a big thing for business owners.The internet makes it so easy to check up on anybody and within seconds. Strategically using some of the newer sites like Face book and Twitter to make sure people find out what you want them to know is vital.
One of the reasons this works is certain sites have what is called a high page rank which in layman’s terms means Google likes them and makes them an authority site. This is all to do with how much content is on the site and how many links they have going to them.
So for Face book and Twitter these are both page rank 9 even Google and Ebay have ranks less than this at 8 (10 is the highest and no site has that yet)
As we all build our profiles and people “Google” us we are likely to appear through our Twitter and Face book accounts (by the way from a lead generation perspective these sites can really help at no cost)
Now you might be thinking I am not really sure if this fits with what I want to do. Trust me it will as time goes on. If you are not sure what to do yet at least sign up it, is really easy to do and register your own account and username.
To make it easy just click the links below.
Just make sure you have an email address, something, to use as your password that is safe and easy to remember. When it asks for your username ALWAYS use your own name.
By the way remember you can also have company branded accounts as well you just follow the same process.
Hope this has been helpful let us know by leaving a quick comment.
Best Wishes
Denise and Sharon
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